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Literary Analysis of The Yellow Wallpaper - 860 Words

In literature, women are often depicted as weak, compliant, and inferior to men. The nineteenth century was a time period where women were repressed and controlled by their husband and other male figures. Charlotte Gilman, wrote The Yellow Wallpaper, showing her disagreement with the limitations that society placed on women during the nineteenth century. According to Edsitement, the story is based on an event in Gilman’s life. Gilman suffered from depression, and she went to see a physician name, Silas Weir Mitchell. He prescribed the rest cure, which then drove her into insanity. She then rebelled against his advice, and moved to California to continue writing. She then wrote â€Å"The Yellow Wallpaper,† which is inflated version of her†¦show more content†¦The narrators childlike behavior represents how men would treat women as children which drove women to insanity. The yellow wallpaper is the most obvious symbol found in the story. The yellow wallpaper symbolizes how women were portrayed in the nineteenth century. In the story the narrator describes the wallpaper as One of those sprawling, flamboyant patterns, pronounced enough sin. It is dull enough to confuse the eye in following, pronounced enough constantly to irritate and provoke study, and when you follow the lame uncertain curves for a little distance they suddenly commit suicide - plunge off at outrageous angles, destroy themselves in unheard-of contraindications (Gilman 545). The narrator basically feels that her life is dull and boring which can lead to her committing suicide. Later on in the story the wallpaper was described as â€Å"The color is hideous enough, and unreliable enough, and infuriating enough, but the pattern is torturing. You think you have mastered it, but just as you get well underway in following, it turns back somersault and there you are. It slaps you in the fac e, knocks you down, and tramples upon you. It is like a bad dream† (Gilman 548). The pattern in the wallpaper basically represents the narrator’s mindset. The narrator calls herself â€Å"hideous† and â€Å"unreliable.† Women during this time period were often view as â€Å"unreliable†Show MoreRelatedLiterary Analysis : The Yellow Wallpaper992 Words   |  4 PagesLiterary Analysis: The Yellow Wallpaper In the story The Yellow Wallpaper by Charlotte Perkins Gilman she writes of a woman severely oppressed in her marriage. The women in the story is an open mind individual. John; her husband is a psychologist and thinks that his wife has a mental disorder because of all the free thinking and puts her through the rest cure. Through analysis of the story, we can see that this story displays a creepy tone in order to depict a serious matter at a time when women’sRead MoreLiterary Analysis Of The Yellow Wallpaper1226 Words   |  5 PagesIn the story, The Yellow Wallpaper the author Charlotte Perkins Gilman brings to life the tale of a woman suffering from post partem depression. Her husband is a physician and makes the mistake of keeping her closed off from the world. (John) thinks that the right thing to do is to keep her alone in an unfamiliar room. In this room, there is a bed that is nailed down to the floor and a yellow wallpaper that at first, she despises. However, she eve ntually becomes obsessed with it and goes completelyRead MoreThe Yellow Wallpaper Literary Analysis 1486 Words   |  6 Pagesemotionally confined, and her great awakening being the room in which she grasps the hope of freedom. The settings show the character analyzes her new life, as her barrier and weight of being a wife is lifted, bring fourth new light. We can see in â€Å"The Yellow Wallpaper† that the author chose to base the main character John’s wife, around physical confinement in which her room symbolized imprisonment, and due to her illness mental confinement as well. Soon enough we see that her sickness takes hold making herRead MoreLiterary Analysis Of The Yellow Wallpaper1512 Words   |  7 PagesIn 1892, Charlotte Perkins Gilman published the story, â€Å"The Yellow Wallpaper†; a short story that addresses the sensitive topic of inequality between men and women during the nineteenth century. The courageous feminist discusses an issue that many w ere afraid to talk about, the inhumane treatment of women diagnosed with hysteria. She was the voice for the helpless women who didn’t know how to speak up during this revolting oppression. Gilman created the striking novel by using powerful images toRead MoreLiterary Analysis Of The Yellow Wallpaper1111 Words   |  5 Pagesobstructing man he’s vanquished on the floor and she walks over him, as it were!† The woman in the story of â€Å"The Yellow Wallpaper† is seen as a wife to a successful man, a woman who is sickly but well taken care of. In her mind she is trapped and finds a means of escape through the wallpaper, she finds the full escape she craves but at the cost of her mind. The house and the wallpaper are a metaphor of her life. The woman in the story is seen as sickly by those around her, and maybe she reallyRead MoreLiterary Analysis Of The Yellow Wallpaper2144 Words   |  9 PagesWith these views in mind, it is common knowledge that in 1892 Charlotte Perkins Gilman published her well-known short story â€Å"The Yellow Wallpaper† to address a large problem from her time. This story was controversial and groundbreaking because most people at that time did not understand Postpartum Depression. Most doctors believed only in what they could see, and as a result, the majority thought that women were just nervous and had slight hysterical tendencies. Gilman experienced first hand theRead MoreLiterary Analysis The Yellow Wallpaper589 Words   |  3 PagesIn Charlotte Perkins Gilmans â€Å"The Yellow Wallpaper† we are introduced to a woman who enjoys writing. Gilman does not give the reader the name of the women who narrates the story through her stream of consciousness. She shares that she has a nervous depression condition. John, the narrator’s husband feels it is â€Å"a slight hysterical tendency† (266). She has been treated for some nervous habits that she feels are legitimately causing harm to her way of life. However she feels her husband, a physicianRead MoreLiterary Analysis Of The Yellow Wallpaper1174 Words   |  5 PagesThe Woman Rocks the Cradle Charlotte Perkins wrote the short story The Yellow Wallpaper. For this analysis paper, I am only going to mainly talk about three characters and they are as follows: the narrator (some call her Jane), John (a certified physician and the husband), and the narrator’s brother (also a physician). This story starts off with the narrator talking about the new transition she has made with her husband John into a new house. On the very first page, she begins to explain how sheRead MoreThe Yellow Wallpaper Literary Analysis803 Words   |  4 PagesThe Truth is Insanity The Yellow Wallpaper by Charlotte Perkins Stetson is a short story told from the viewpoint of a young woman who has been taken to a house in the countryside to improve her health. The concept of truth explored within the story is equivocal as the way in which the characters are presented is inhibitory when deciding what is true and what is not. To begin, the young woman’s mental and physical health is a great point of dispute between her and her husband, John, as he â€Å"assuresRead MoreLiterary Analysis Of The Yellow Wallpaper By Charlotte Perkins Gilman1138 Words   |  5 PagesFebruary 2016 Literary Analysis of Symbolism in The Yellow Wallpaper During the late 1800’s, life for women was much different than it is today. Home and family were expected to be their priorities rather than education or the pursuit of a career in the professional world. Married women were not allowed to own property, keep the wages they earned or sign contracts. No woman could vote either. In short, women in the 1800’s were essentially second class citizens. In The Yellow Wallpaper, Charlotte

KAL 801 Essay Example For Students

KAL 801 Essay Flight SynopsisFlight KAL 801 was scheduled to fly from Kimpo Airport in Seoul, Korea to A.B. Won Guam International Airport in Agana, Guam. The flight crew had met earlier to discuss the flight release, weather conditions and fill out all necessary paperwork. And on August 6th, 1997 at 9:27 PM the Boeing 747-300 departed Kimpo Airport for a three hour and fifty minute trip to Guam. The flight crew consisted of a captain, first officer and a flight engineer. The captain had several flight hours as a pilot in the Korea Air Force until Korean Air hired him in 1987. Not only did he have many hours flying a 747, he received a flight safety award from the company president, three months prior to the crash. He also earned two excellent evaluations in the simulator proficiency checks and passed the companys mandatory Level three English test. In addition, the captain along with his first officer watched a video presentation based on the familiarization of the Guam Airport and studied approa ch charts several hours before the accident. (Krause, 2003)The first officer had also served in the Korean Air Force before joining the ranks with Korean Air in 1994. Although he was only two years younger than the captain, he had a high number of flight hours as a 747 first officer. However, his performances in the simulator evaluations were slightly above average. One instructor noted that his altitude management on nonprecision approach was somewhat less than desirable and adding that he was somewhat slow to carry out directions (Krause, 2003) The flight engineer was also a very distinguished pilot and was hired by KAL in 1979. Similar to the captain, he earned excellent ratings in his evaluations of crew management and simulator tests, and also passed the English proficiency exams. (Krause, 2003)a weak low pressure trough is moving slowly through the Mariana Islandsresulting in gentle to moderate easterly winds and scattered showers. The effects of the upper level low far to the northeast have diminished during the past 12 hours or so. Light to moderate showers should be expected except for isolated afternoon thunderstorms due to solar heating, this was the weather report provided by the Guam Weather Station. However, at around 0122, the crew received a message via the Automatic Terminal Information Service (ATIS), wind calm, visibility seven clouds one thousand six hundred scattered, two thousand five hundred scattered, temperature two seven Celsius, dew point two four, altimeter niner eight six, runway six in use. NOTAMs Notices to Airmen, runway six left ILS glideslope out of service until further noticeemphasis added. (Krause, 2003)Accordingly noted by the received message, the glideslope for runway 6L was out of service, therefore a step-down approach had to be initiated. However, a discussion brewed about the working status of the mentioned glideslope. Is the glideslope working? Glideslope? Yeah? the flight engineer asked after seeing some movement b y the glideslope needles. (Walters ; Sumwalt III, 2000) This continued for several minutes among the crew until it was finally addressed as incorrect. The decent continued in the heavy rain as the captain positioned himself for the nonprecision approach. The plane kept on falling and at five hundred feet the Ground Proximity Warning System alerted the crew of their present position. The flight engineer replied with an astonished, Eh?! (Walters ; Sumwalt III, 2000) The next remaining feet say the crew struggle to take affirmative actions thus, failing to execute a missed approach and slamming into Nimitz Hill, only three miles from the runway. KAL 801 during rescue effort for survivorsSHELL ModelThe SHELL model can be represented in five distinct ways. The interactions between Liveware-Liveware, Liveware-Environment, Liveware-Hardware and, Liveware-Software. These elements have to be smoothly synchronized in order to have a successful and safe flight, and any deviations from the stan dard norms may result in a crash or disaster. .u10023134adf9c1fa08813161a8e23840 , .u10023134adf9c1fa08813161a8e23840 .postImageUrl , .u10023134adf9c1fa08813161a8e23840 .centered-text-area { min-height: 80px; position: relative; } .u10023134adf9c1fa08813161a8e23840 , .u10023134adf9c1fa08813161a8e23840:hover , .u10023134adf9c1fa08813161a8e23840:visited , .u10023134adf9c1fa08813161a8e23840:active { border:0!important; } .u10023134adf9c1fa08813161a8e23840 .clearfix:after { content: ""; display: table; clear: both; } .u10023134adf9c1fa08813161a8e23840 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u10023134adf9c1fa08813161a8e23840:active , .u10023134adf9c1fa08813161a8e23840:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u10023134adf9c1fa08813161a8e23840 .centered-text-area { width: 100%; position: relative ; } .u10023134adf9c1fa08813161a8e23840 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u10023134adf9c1fa08813161a8e23840 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u10023134adf9c1fa08813161a8e23840 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u10023134adf9c1fa08813161a8e23840:hover .ctaButton { background-color: #34495E!important; } .u10023134adf9c1fa08813161a8e23840 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u10023134adf9c1fa08813161a8e23840 .u10023134adf9c1fa08813161a8e23840-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u10023134adf9c1fa08813161a8e23840:after { content: ""; display: block; clear: both; } READ: Describe the adaptations of the human placenta and foetus to improve oxygen availability Essay For example, the interface between Liveware (flight crew) and the Environment of KAL 801 had several conflicting elements. Firstly, when the term Environment is used, it not only defines the physical external conditions, but also refers to the internal conditions of the cockpit, nature or economics of the organization (Korean Airlines) and also, Air Traffic Control (ATC). The crew was

Walt Disneys “Cinderella” Morally Corrupt and Biased Essay Example For Students

Walt Disneys â€Å"Cinderella†: Morally Corrupt and Biased? Essay Walt Disney’s â€Å"Cinderella†: Morally Corrupt and Biased? For over fifty years, the magical tale that is known the world over as Walt Disney’s â€Å"Cinderella† has been passed down from generation to generation, in particularly as a popular bedtime story request from youngsters. Even more so, over the past three decades it has even become a staple in almost every young child’s home video collection. While Walt Disney’s classic offers children a land to explore their imagination, and even a young female figure to look up to, are we as parents and society as a whole exposing our young ones to the most morally upbeat and appropriate rendition of the classic tale? With Walt Disney’s take on â€Å"Cinderella† being an animated motion picture, most notably targeted towards a younger audience, it seems perfectly fine for the film to be chock-full of whimsical scenes of magic and lots of eye appealing imagery. We will write a custom essay on Walt Disneys â€Å"Cinderella†: Morally Corrupt and Biased? specifically for you for only $16.38 $13.9/page Order now One will also notice that in Disney’s take, he seems to associate the antagonist/villain roles with â€Å"ugly† characteristics, such as being fat or old and wrinkled. In Walt Disney’s adaption, he clearly states that â€Å"the ugly stepsisters were powdered, pressed, and curled† (641). While using these descriptive yet sometimes misleading methods to captivate the younger audience, it seems to overshadow the more important themes, age old sayings such as â€Å"beauty is in the eye of the beholder† and â€Å"it’s what’s on the inside that counts†. On the contrary, Charles Perrault describes Cinderella’s dress as â€Å"a dress of gold and silver cloth† (626), and her footwear as â€Å"a pair of glass slippers, beautifully made† (626). Perrault never describes the stepsisters as fat or ugly, and establishes their â€Å"mean† qualities based upon their actions. Because Perrault’s spin on the classic tale is written and not expressed visually, it allows the reader to run rampant with their imagination, granting them the opportunity to formulate their own perception of what â€Å"beautiful† is. After all, we all have our own opinion, so why not exercise the right to form one? In Walt Disney’s rendition of the classic tale, Cinderella takes on numerous amounts of duties preparing her stepsisters for the ball, not because she wants to, but because she has to, while in Perrault’s adaption, he stresses that Cinderella â€Å"made useful suggestions and even offered to do their hair for them† (625). Perrault closes out his rendition of the classic tale with a aragraph describing Cinderella’s stepsisters’ reactions to the glass slipper fitting her foot, stating that the stepsisters â€Å"flung themselves at her feet and begged for forgiveness for all of the unkind things which they had done to her† (628). Perrault then continues on to state that â€Å"Cinderella raised them up and kissed them, saying that she forgave them with all her heart and asking them to love her always† (628). Upon closer observation, the viewer, and in this case, the reader will notice that while Perrault’s â€Å"Cinderella† is built upon a strong backbone of morality, specifically the old saying of â€Å"do unto others as you would have others do unto you†, the Disney version seems to lack any sense of moral structure. While Disney’s adaption doesn’t directly address whether or not Cinderella forgave her stepsisters in the end, it seems as though Perrault’s adaption is well rounded, preserving and directly addressing some of the key values we as a society try our best to instill in our children to this very day. While the classic tale of Cinderella is a very warm story that leaves us with a positive, if not almost abrupt ending, it is important to be aware of the more important values being exposed to the viewer and/or reader. Make certain that it is understood that individuals are not mean simply because they are ugly or fat, such as the case with the stepsisters in Disney’s adaption, and that being skinny or young doesn’t necessarily warrant beauty within an individual. .u47c082e5360fa7352e34ed7dfb235939 , .u47c082e5360fa7352e34ed7dfb235939 .postImageUrl , .u47c082e5360fa7352e34ed7dfb235939 .centered-text-area { min-height: 80px; position: relative; } .u47c082e5360fa7352e34ed7dfb235939 , .u47c082e5360fa7352e34ed7dfb235939:hover , .u47c082e5360fa7352e34ed7dfb235939:visited , .u47c082e5360fa7352e34ed7dfb235939:active { border:0!important; } .u47c082e5360fa7352e34ed7dfb235939 .clearfix:after { content: ""; display: table; clear: both; } .u47c082e5360fa7352e34ed7dfb235939 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u47c082e5360fa7352e34ed7dfb235939:active , .u47c082e5360fa7352e34ed7dfb235939:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u47c082e5360fa7352e34ed7dfb235939 .centered-text-area { width: 100%; position: relative ; } .u47c082e5360fa7352e34ed7dfb235939 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u47c082e5360fa7352e34ed7dfb235939 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u47c082e5360fa7352e34ed7dfb235939 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u47c082e5360fa7352e34ed7dfb235939:hover .ctaButton { background-color: #34495E!important; } .u47c082e5360fa7352e34ed7dfb235939 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u47c082e5360fa7352e34ed7dfb235939 .u47c082e5360fa7352e34ed7dfb235939-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u47c082e5360fa7352e34ed7dfb235939:after { content: ""; display: block; clear: both; } READ: Essay On Lahey Introductory Notes EssayIt is also extremely important that the viewer and/or reader be allowed to form their own opinions of what beauty is to them, and not necessarily have those opinions based on a certain image portrayed within a movie. After all, beauty is in the eye of the beholder. Works Cited Perrault, Charles. â€Å"Cinderella†. Writing and Reading Across the Curriculum. Ed. Laurence Behrens and Leonard J. Rosen. 11th ed. Boston: Longman, 2005. 624-628. Print. Grant, Campbell. â€Å"Walt Disney’s â€Å"Cinderella†Ã¢â‚¬ . Writing and Reading Across the Curriculum. Ed. Laurence Behrens and Leonard J. Rosen. 11th ed. Boston: Long man, 2005. 641-642. Print.

tupac essays

tupac essays Born, Tupac Amaru Shakur, in Brooklyn, New York on June 16, 1971 to Afeni Shakur. Tupac was named after an Inca Chief, his name meaning shining serpent. Almost true to the meaning that was how many people viewed him. Tupac also had a sister; Sekyiwa Shakur was two years younger then himself. Growing up as a kid in Harlem wont be the best time in Tupacs life, but it did help shape it. His family and him had to move around often making it hard for Tupac to make friends. My major thing growing up was that I couldnt fit in because I was growing up everywhere, I didnt have any buddies that I grow up with.(Source, The). Tupac also says that the fact of not having a father made him feel not as hard as he should have been, and family members werent helping, once called him effeminate. Tupac found his love for acting at young age of 12 years old, only after his mother enrolled him in 127th Street Ensemble, and he landed his roll in A Raisin in the Sun, after which him caught the acting bug (Tupac Res). A short time later at the age of 15 while living in Baltimore, Tupac started finding himself writing poems and lyrics. He was learning about acting from his roots and reinforcing his feelings to be an artist. He went as far as calling himself MC NEW YORK to show his tough side and to reflect his life style. In November of 1994, Tupac was shot 5 times during a robbery was he was leaving a recorded studio in New York City. Only A couple hours of being out of surgery, Tupac checked him self out of the hospital. This never slowed him down, in 1995 pac released Me again the World, as well as his double cd All eyes on Me which earned more then $30,000,000. Tupac was on his way to the top, doing something that the in was born to do. So far, so fast Tupac come to be; he also tried to help everyone that he came in contact with ...

Databases vs. Spreadsheets Essay Example | Topics and Well Written Essays - 500 words - 4

Databases vs. Spreadsheets - Essay Example This paper illustrates that there are many serious drawbacks of using spreadsheet for data storage, for instance, it is awkward to recover or access data from any, however, the unsophisticated queries, provides little or no data authentication and validity as well as little or no protection in opposition to data corruption from well-meaning but inexperienced and inadequately trained users. A database element can store simply the data for which it is created on the other hand spreadsheets offer the flexibility. In this scenario, any cell can be used to store and maintain numbers, text or charts. From the discussion, it is clear that a database is essential for storing a large amount of data in a secure way. A database is essential for storing banking data, human resource and other similar data where security and efficiency are critical. The researcher would recommend Oracle Database, which a well-known database development tool. The researcher has recommended Oracle Database because i t provides to its users some of the excellent capabilities such as scalability, leading performance, security and reliability in all the environments such as Windows, UNIX, and Linux. In addition, it offers a wide variety of tools and functionalities to effortlessly handle the most difficult business intelligence, transaction processing, and content management applications.

Marketing Mix Strategies of Nike and Reebok in India Essay

Marketing Mix Strategies of Nike and Reebok in India - Essay Example The intention of this study is marketing mix as a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers. There are also a lot of examples of firms that despite of having a good product went out of business because their marketing mix efforts was not good. Many firms achieved great success from their average products because their marketing mix catered efficiently to the needs of the target customers. In the case of Nike and Reebok, it is also more about the marketing mix strategies of the two brands than their product offerings. Both companies were producing excellent products, but the differentiating factor between their success and failure had has been their marketing mix strategies. Reebok was a quick learner and it quickly shifted its focus on the marketing mix of its product, whereas it took several years for Nike to adjust its marketing mix in India. Indians are different from the other nations of the world, just like other nations are different from Indians, and hence every nation in the world has different preference in terms of prices they are paying for a category of product, the place they want to buy the product from, and the marketing efforts that would arouse them to make a purchase. Examining the marketing strategies of Nike and Reebok, one can see that their products are almost similar. Both businesses are in the business of producing sportswear and lifestyle product. Similarities between the two companies do not end here. Another common factor between the two giants in sportswear industry was their willingness to target the elite or premium sector of the society. Both company opposed the strategy of targeting masses and instead went for targeting the elites of the society. However, it is also very clear from the case that Nike was no t able to replicate the success of Reebok. The reasons for the failure of Nike lie more in their inefficient or flawed marketing mix strategies than their market offerings. Examining the other elements of the two marketing mix and probing the difference between the marketing mixes of Reebok and Nike brings us to the â€Å"Place† factor of the marketing mix. Place, in the marketing mix, is defined as a physical and virtual channel from which customers want to make the purchases of a product. In other words, it is the marketing channel that a company decides to use for selling its product. The major difference between the two marketing mixes here was the entry of these two companies. Reebok entered as a joint venture, whereas Nike started by acquiring a license with Sierra. Both strategies might look equally good, but there is a big flaw in the Nike’s entry strategy. First of all, most of the decisions regarding Nike’s products were taken by Sierra. It is very dif ficult to make sure that Sierra was taking the same actions as Nike wanted to take in the India market. Since Nike and Sierra are different brands having different objective incompatibility in their thinking would have existed. Sierra plans might not be compatible with Nike objectives and Sierra would have to take into account other factors before making Nike’s decision. In fact, Sierra was unable to market the product well. It was also unable to develop an efficient marketing channel like Reebok. Reebok on the other hand entered the market and made its own decisions. Hence, there was a clear sense of direction for the company regarding what it wants to achieve in the market. Reebok kept a wider distribution channel as compared to Nike. When Reebok had more than 500 outlets and 1500 distributor outlets, Nike just had 75 specialist outlets and around 200-300 distributor outlets. Hence, they were not reaching enough consumers in the Consumer Transformation Funnel. Reebok also t ook an excellent decision of marketing its products in Bata outlet and selling its produc

The Best Day of My Life Essay Example for Free

The Best Day of My Life Essay The most important day of my life was when I received my nursing license. I was very proud of myself that I finally achieved my dream of becoming a nurse. Through discipline and hard work I was able to embrace this day with open arms. Ever since childhood I have known the value of a solid education and also having a meaningful profession. Education is especially important along with being current in our ever changing day-to-day events. Another important factor is having a profession of your own choosing . It all came to me when I was a child. During my summer vacation I used to visit my grandparents. Every morning they would read the daily newspaper and would discuss what they read afterwards. I enjoyed their lively conversations about the events of the day. They would often include me in their discussions and asked me how I felt about certain topics. At the age of ten I remember watching a news channel where they covered the devastating loss of life and property in South America during an earthquake. My heart trembled, I was perspiring and I started to cry. I was so affected that my legs began to shake. I turned to my mother and said,†Oh my gosh what can we do to help those poor victims?† She gave me a hug, brought me to another room, and wrote out a check for fifty dollars. From that day on I realized that my passion in life was to be of service to those in need. The value of focused discipline and hard work encompasses all aspects of life. I learned a great deal about discipline during nursing school. Discipline and hard work is necessary for all achievements, especially outstanding achievements. Discipline goes hand in hand with hard work. Discipline makes it possible to endure the vigors of hard work, making it fruitful and self-fulfilling in the long run. I also realized that discipline is fruitless without hard work. These two qualities enabled me to strive forward towards my sometimes-elusive prize. It is by only understanding that the world is in desperate need of help and by recognizing not only the importance of continuing education, but also by the expanding beneficial effect to all those involved that we can truly uplift our planet by pursuing a course of unconditional service. My ongoing quest has unexpectedly brought me a true sense of unlimited Joy, unforeseen returns, and a profound sense of inner peace and love.

The Elegant Universe :: essays research papers

Part I: The Edge of Knowledge Chapter 1: Tied Up with Strings This is the introductory section, where the author, Brian Greene, examines the fundamentals of what is currently proven to be true by experimentation in the realm of modern physics. Green goes on to talk more about "The Basic Idea" of string theory. He describes how physicists are aspiring to reach the Theory of Everything, or T.O.E. Some suspect when string theory is completely understood that it might turn out to become the T.O.E.Part II: The Dilemma of Space, Time, and Quanta Chapter 2: Space, Time, and the Eye of the Beholder In the chapter, Greene describes how Albert Einstein solved the paradox about light. In the mid-1800's James Maxwell succeeded in showing that light was actually an electromagnetic wave. From this he concluded that light always travels at the speed of light. It never slows down. Einstein asked the question: "What happens if we chase after a beam of light, at light speed?" From reasoning based on Newton's laws of motion, one can assume that the light would appear stationary. But according to Maxwell's theory, light cannot be stationary. Einstein solved this problem through his special theory of relativity. Greene continues with his explanations of the special theory of relativity.Chapter 3: Of Warps and Ripples Green begins the chapter by describing "Newton's View of Gravity" and continues by discussing the incompatibility of Newtonian Gravity and Special Relativity. The author also talks about how Einstein discovered the link between acceleration and the warping of space and time. Greene also discuses the basic aspects of General Relativity. He later points out how the two theories of relativity effect black holes, the big bang, and the expansion of space.Chapter 4: Microscopic Weirdness This chapter describes, in detail, the workings of quantum mechanics. The author tells of how waves are effected by quantum mechanic. He also discusses the fact that electromagnetic radiation, or photons, are actually particles and waves. He continues to discuss how matter particles are also matter, but because of their h bar, is so small, the effects are not seen. Green concludes the quantum mechanics discussion by talking about the uncertainty principle.Chapter 5: The need for a New Theory: General Relativity vs. Quantum Mechanics This chapter compares the theory of general relativity and quantum mechanics. It shows that relativity mainly concerns that microscopic world, while quantum mechanics deals with the microscopic world.

Motif Essay Essay

In a narrative, such as a novel, motifs are recurring structures, contrasts, or literary devices that can help to develop and inform the pieces major theme. The Serial Garden is a short story written by Joan Aiken. The Serial Garden is about Mark Armitage, a boy who dwells in and out of magical worlds. In The Serial Garden Aiken uses various motifs to promote and instruct the books proposition. A motif is an element that appears numerous times in a literary work. The motif of reluctance is portrayed trough the fussy behavior of Aikens characters. For example, when Marks mother, Mrs. Armitage asks him if he wants cold rice and pudding for breakfast. Mark answers with rebuttal. Mark is reluctant to eat rice and pudding for breakfast since it is not from the larbor and rather chilly looking. Therefore, his mother sends him to run down to Miss Pride to get a small packet of cereal. In addition, reluctance is illustrated when Mark finds Rudi, the princess’s long lost love and the princess is reluctant to go to his house. Since she insists it is not proper etiquette. The princess concludes because she is royal it would not be an act of dignity. Look more:  irony in huck finn essay Furthermore, hesitancy is depicted when Rudi is reluctant to proceed to see the princess, until he feeds his dogs first. Rudi is reluctant since he believes the dogs may not be hungry and that they were visitors and they must be taken care of. The motif of reluctance is presented various times throughout The Serial Garden. As well as the motif of reluctance the motif of imprisonment is illustrated. For example, when Mr. Armitage locks himself in the larder. Mr Armitage’s imprisonment is a result of him trying to find out the location the mouse uses to get into the larder. Mr. Armitage shuts himself in so that no member of the family can disturb his vigil. As a result the spring attached to the door jammed therefore, locking himself in. Another example is when the princess falls in love with Rudi and decides to marry him. The princess’s father disapproves of the marriage since Rudi was a common person. Therefore, her father keeps strict guard to halt the princess from escaping. As a result, the Princess slips in-between the pages of the book to escape her father. Then, when she and  Rudy decide to marry, the princess has her maid to bring the book to him. Although, the maid fails to get the book to Rudi therefore, locking the princess in the garden for fifty years. The concept of a character being constrained is displayed several times in The Serial Garden. In addition, the motif of excitement through the anxious behavior of Aiken’s characters is depicted. For example, when mark goes to Miss Pride asking her if she were to have sections one two four and five of breakfast brikks. Miss Pride answers with dismay almost sure she does not carry them. Although, as she was looking in her tattered and cluttered cellar where she is most likely not to find it; to her excitement Miss Pride found a little cache of breakfast brikks, which turned out to be the remaining sections, six, one and two. Another example is Mark asks Mr. Johansen if he is able to identify a tune he is about to whistle. As mark comes to the end of the tune, Mark is surprised to see Mr. Johansen’s eyes fill with tears. Mr. Johansen’s lament is a result of his emotion towards the tune because of it reminding him how happy he was when he wrote it. Then, when Mr.Johansen states that he wrote the tune Mark reacts with excitement. Furthermore excitement is depicted, when mark tells he Princess, Lota belongs to Rudolf Johansen. The princess’s excitement is a result of identifying her long lost love, Rudi. The motif of emotion is portrayed numerous times in the Serial Garden. Beneath the magical surface of a fairytale lies a reservoir of timeless symbolic forms and images. Several motifs are reluctance, entrapment, and excitement. Excluding the use of literary motifs most novels would not be worth reading. Motifs are an indispensable element of literature in The Serial Garden written by Joan Aiken.

My Advices to Upcoming High School Students Essay

If I was able to go back to my high school year, some advice that I would give to upcoming students is: join many academic activities, join lots of club to stay connect to the school, do your homework assignments and turn in the assignments on time. I am sure that if you follow at least two or three of these suggestions, you will love going to school and also have a motive to go to school every day and do your homework. When you do your assignments on time, you will receive good grades and good honors, too. Firstly, when you are able to join at least one or two academic activities after school, you have so much fun and you get to meet more and more people. The activities also help you lose weight and the best benefit is competing with others. For instance, when my sister was in the swimming team her freshman, sophomore and junior year, she was barely home. She was always busy with her swimming team and having fun swimming against other schools. After every swimming competition, she will always come home with a smile on her face and we always thought her school had won, but really they didn’t win. She told me she didn’t care about winning; the most she cared about was being able to have fun, enjoy herself, and know what her capability is. For that, I would recommend students to take after school activities and be able to learn what their body is capable of doing instead of being shy like me and not do anything except coming home and just do my everyday routine. Secondly, joining after school clubs are awesome too. You are able to connect with students and also many teachers. This is a really great opportunity to do when student’s first entering a new school because you get to know other students faster and also different teacher’s in your school. They can also write you recommendations for college too. The better the teacher knows about you, the more they can write and elaborate to the colleges about you in the recommendations. Some students join clubs to help out after school activities like sports, parent conferences, school dances, and many more. This way you are able to be known in school for being a very great and helpful student and make many friends since everybody will know you by all the support you have given. Lastly, doing your homework is the number one priority in school and in college because without doing your homework, you are not able to do after school activities and play any sports. You have to be able to do the homework and turn the homework in on time to receive full credit for a good grade. Putting all your effort into the homework may seem like it is not worth it, but afterwards, you see how far you have gone and what things you have learned thanks to all the homework and all the teachers pushing deadlines and being so strict about homework. Always do your homework no matter how hard it is because the homework is doable; you just have to put all your time and effort into it to get it done the way the teacher wants it. Heeding these tips, you are able to gain many assets and help that you will be very proud of yourself and it will always help you down the future of life. You will always need recommendations for colleges and jobs and you will be able to get that easily because of all the after school activities. You will be able to go to attend more education and do all your assignments and turn them on time because you have already been down that route already. You will also learn how to stay fit because you were able to stay fit during high school with all the academic activities and learning how to motivate yourself without anyone motivating you.

The Later Years and Last Words of John Adams

The Later Years and Last Words of John Adams Thomas Jefferson still survives. These were the famous last words of Americas second president of the United States, John Adams. He died on July 4, 1826 at the age of 92, on the same day as President Thomas Jefferson. Little did he realize that he actually outlived his former rival who turned into great friend by a few hours.   The relationship between Thomas Jefferson and John Adams started cordially with both working on the draft of the Declaration of Independence. Jefferson often visited with Adams and his wife Abigail after the death of Jeffersons wife Martha in 1782. When both were sent to Europe, Jefferson to France and Adams to England, Jefferson continued to write to Abigail. However, their budding friendship would soon come to an end as they became fierce political rivals during the early days of the republic. When new president George Washington was to choose a Vice President, both Jefferson and Adams were considered. However, their personal political views were quite different.  While Adams supported a stronger federal government with the new Constitution, Jefferson was a staunch advocate of states rights. Washington went with Adams and the relationship between the two men began to wane.   President and Vice President Ironically, due to the fact that Constitution did not originally differentiate between president and vice president candidates during presidential elections, whoever received the most votes became president, while the second most voter became the vice president. Jefferson became Adams Vice President in 1796.  Jefferson then went on to  defeat Adams for reelection in the  significant election of 1800. Part of the reason why Adams lost this election was due to the passage of the Alien and Sedition Acts. These four acts were passed as a response to the criticisms that Adams and the federalists were receiving by their political opponents. The Sedition Act made it so that any conspiracy against the government including interference with officers or riots would result in a high misdemeanor. Thomas Jefferson and James Madison were fiercely opposed to these acts and in response passed the Kentucky and Virginia Resolutions. In Jeffersons Kentucky Resolutions, he argued that the states a ctually had the power of nullification against national laws which they found unconstitutional. Right before leaving office, Adams appointed a number of Jeffersons rivals to high positions in the government. This was when their relationship was truly at its lowest point.   In 1812,  Jefferson and John Adams  began to rekindle their friendship through correspondence. They covered many topics in their letters to each other including politics, life, and love. They ended up writing over 300 letters to each other.  Later in life, Adams vowed to survive until the fiftieth anniversary of the Declaration of Independence. Both he and Jefferson were able to accomplish this feat, dying on the anniversary of its signing. With their death only one signer of the Declaration of Independence, Charles Carroll, was still alive. He lived until 1832.

How to Structure News Stories With the Inverted Pyramid

How to Structure News Stories With the Inverted Pyramid There are a few basic rules for writing and structuring any news story. If you’re accustomed to other types of writing – such as fiction – these rules may seem odd at first. But the format is easy to pick up, and there are very practical reasons why reporters have followed this format for decades. Inverted Pyramid in News The inverted pyramid is the model for news writing. It simply means that the heaviest or most important information should be at the top – the beginning – of your story, and the least important information should go at the bottom. And as you move from top to bottom, the information presented should gradually become less important. In the age of internet news, many online news outlets have tweaked this format to align with search engines. But the basic premise remains the same: Get the most important information at the top of the news story. How to Write with the Inverted Pyramid Let’s say you’re writing a story about a fire in which two people are killed and their house is destroyed. In your reporting, you’ve gathered a lot of details including the victims’ names, the address of their home, what time the blaze broke out, and possibly what officials believe may have caused the fire. Obviously, the most important information is the fact that two people died in the fire. That’s what you want at the top of your story. Other details – the names of the deceased, the address of their home, when the fire occurred – should certainly be included. But they can be placed lower down in the story, not at the very top. And the least important information - things like what the weather was like at the time, or the color of the home - should be at the very bottom of the story (if included at all). Story Follows The Lede The other important aspect of structuring a news article is making sure the story follows logically from the lede (this is a deliberate misspelling of lead, which prevented confusion among typesetters in the early days of newspapers). So if the lede of your story focuses on the fact that two people were killed in the house fire, the paragraphs that immediately follow the lede should elaborate on that fact. You wouldnt want the second or third paragraph of the story to discuss the weather at the time of the fire, for example. Details such as the peoples names, their ages and how long they had lived in the home would all be important to include immediately following the lede sentence. History of the Inverted Pyramid The inverted pyramid format turns traditional storytelling on its head. In a short story or novel, the most important moment – the climax - typically comes about two-thirds of the way through, closer to the end. But in news writing, the most important moment is right at the start of the lede. The inverted pyramid format was developed during the Civil War. Newspaper correspondents covering that war’s great battles relied on telegraph machines to transmit their stories back to their newspapers’ offices. But often saboteurs would cut the telegraph lines, so reporters learned to transmit the most important information – General Lee defeated at Gettysburg, for instance – at the very start of the transmission to make sure it got through successfully. The use of the inverted pyramid also grew in popularity because as the news cycle grew shorter with the advent of television and online news, readers attention spans grew shorter as well. Now, theres no guarantee readers will continue to the end of a story, so getting the most important information at the top of the story is more important than ever.

Marketing for financial Services Essay Example | Topics and Well Written Essays - 750 words

Marketing for financial Services - Essay Example She presented the reference of Dr. Hassan who had also taken a commercial loan and had successfully paid it off. The customer had already informed the Credit officer of her inability to provide any collateral for which she gave the reference to compensate the collateral. Now after two weeks of filing the application, the bank has rejected her loan on the premise that she cannot provide collateral and this thing was also not mentioned to her earlier in the meetings. The customer is angrier of the fact that the bank made her wait for one more week in telling their insufficiency for providing the loan. They could have told it on the very day itself when she had informed them of this thing. However, they delayed the process which resulted in customer not being able to apply to other banks and wasting her time. The consequences of this situation get translated in dual ways as there are two customers involved in this service encounter- first is the lady herself who has applied for the loan and second is Dr. Hassan who is an existing customer of the bank. The lady is a new customer for the bank and came to them on the reference of Dr. Hassan as she was unable to provide any collateral. Definitely Dr. Hassan had been positive and confident towards the bank services and professionalism for which he introduced her to the bank. However, the bank not only failed in providing timely and detailed information, but also made a negative impression on a new customer which will definitely result in a loss. From Dr. Hassan’s perspective, he spread positive word of mouth for the bank and brought a new customer for the bank but the bank did not recognize this opportunity and failed to acknowledge the interest and goodwill of Dr. Hassan. After this service encounter failure, Dr. Hassan might not feel encouraged to promote or introduce the bank services to any other relative or friend of his. Thus, the bank fails in maintaining relationship with its existing customer also

Is The World Flat Essay Example | Topics and Well Written Essays - 2500 words

Is The World Flat - Essay Example This essay stresses that in the Information Age, information becomes power. There is a transfer of information in the world, from Western locations, such as the United States of America and the European Union, to Asian ones like China and India. Most notably, China has been a much preferred place to outsource because of the low cost of labour. Because of this, the many countries are gaining power in the global market, but this does not necessarily create a level playing field. As mentioned in the previous paragraph, China is preferred because it has lower cost of labour. Thomas Friedman mentioned that â€Å"entrepreneurs and CEOs were responding to the flattening of the world.† However, by moving to China, it is not necessarily the flattening of the world that they are thinking about but simply practicality in the face of economic crisis. There must be some misunderstanding when people say the world is becoming flatter to mean that everyone has equal opportunity for work or in come. The previous illustration should have dispelled that mistaken notion. Companies will more often than not choose and develop three inexperienced but cheap labourers than pay more for one experienced person to do the same job. This paper makes a conclusion that health care and education should be improved. Health care ensures that employees can continue working and education ensures that people can find creative-type jobs in the future, if ever governments decide to ship grunt-type jobs out of the country.

READING REFLECTION - DESIRING GOD by John Piper - TURABIAN FORMAT Essay

READING REFLECTION - DESIRING GOD by John Piper - TURABIAN FORMAT - Essay Example He supports his arguments by citing Judas Iscariot’s betrayal of Jesus Christ, which was a sin to fulfill God’s plan and will. Piper states that God’s pursuit of pleasure from us and our pursuit of pleasure from him are the same things.2 The main purpose of conversion is to select the few that will enter the Kingdom of heaven. Not all people who talk of God will enter the Kingdom, but only those who turn away from sin, repent and trust in God. From his book, Piper likens worship to a feast of Christian hedonism. He states that from biblical interpretations, worship includes outward acts including praying, preaching, cleansing, reciting, ordaining, lifting hands, bowing, and performing rites of eating.3 In addition, true worship must include inward feelings and thoughts that reflect on God’s worth and glory. Piper continues by stating that love is the overflow of joy in God. Love is reflected from outward acts and activities performed by people. God is love, and He loves a cheerful giver. Piper continues to state that what a person feels about money can either destroy or build one. What one does with his money forms a foundation that can build his happiness or ruin him forever. In marriage, husbands are told to love their wives because their wife’s body is theirs. They are required to do so just like Jesus died for the church. Christians are expected to continue with Paul’s missions of preaching the gospel. They are supposed to preach it in new regions and territories and to people who have not yet received it. In going out to missions, Christians are supposed to expect suffering, but put it in their hearts and minds that all their suffering is for Christ and with Christ. As such, they are not supposed to despair, but put in more efforts until they achieve their goals. The primary thesis of the book, which is Christian hedonism, relates to both private and public worship in many ways. This is mainly

Visual Merchandising In Apparel Industry

Visual Merchandising In Apparel Industry Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandising starts with the store building itself. The management then decides on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers. Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The main principle of visual merchandising is that it is intended to increase sales. Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the stores image. Visual merchandising is the way one displays goods for sale in the most attractive manner with the end purpose of making a sale. If it does not sell, it is not visual merchandising. Especially in todays challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs. But in reality, visual merchandisers can help economize by avoiding costly mistakes there by saving time and money. It is important to understand that the visual merchandiser is there, not to impose ideas, but to help clients articulate their own personal style. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume. VM is an art and science of displaying merchandise to enable maximum sale. VM is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM uses season based displays to introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. Recently visual merchandising has gained in importance as a quick and cost effective way to revamp retail stores. Apparel Industry The influence of fashion clearly, fashion has also played an important role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more stratified, as in the West. Technology, ideas and lifestyles are moving concurrently, and quickly. Companies and brands that offered monotonous, mundane products for years have now tripled their product ranges and new appealing shapes and forms are being launched each season. Top-notch fashion professionals came together four years ago to form the Fashion Design Council of India. Under the aegis of the Union textile ministry and in tandem with National Institute of Fashion Technology, FDCI now provides professional inputs for designing labels and is now working towards developing the fashion supply chain through backward linkages with suppliers and mills, and forward linkages with the retail and distribution network. The boom in domestic apparel, nevertheless, tells only part of the story. India has huge potential as a market for foreign clothing, given its large population and growing household incomes. A few significant foreign players-such as Levi Strauss, Benetton and Lacoste-have been selling their branded apparel in India for a number of years. But now, just like their Indian counterparts, global apparel brands are setting up their own apparel outlets, instead of just selling through departmental stores. Ralph Lauren, for example, has a limited range exhibited in generic department stores located in metro cities. Yet it has now set up its own stand-alone stores, which showcase all the companys brands. Now, with the governments proposal to let in branded retail players- brands like Benetton and Lacoste currently sell mostly through the franchise route-investments in Indias apparel sector are likely to go up substantially. Indian Apparel Industry- an Overview: The apparel industry is one of Indias largest foreign exchange earners, accounting for nearly 16% of the countrys total exports. The 1996 Indian textile exports approximately amounted to Rs.35,000 crores of which apparel occupied over Rs14,000 crores. Source: http://apparel.indiamart.com/lib/garments/indian07251998.html It has been estimated that India has approximately 30,000 readymade garment manufacturing units and around three million people are working in the industry. Today not only is the garment export business growing, enthusiasm in the minds of the foreign buyers is also at a high. Today many leading fashion labels are being associated with Indian products. India is increasingly being looked upon as a major supplier of high quality fashion apparels and Indian apparels have come to be appreciated in major markets internationally. The credit for this goes to our exporter community. Consistent efforts towards extensive market coverage, improving technical capabilities and putting together an attractive and wide merchandise line has paid rich dividends. But till today, our clothing industry is dominated by sub-contractors and consists mainly of small units of 50 to 60 machines. Indias supply base is medium quality, relatively high fashion, but small volume business. Recent recession in Europe and the South Asian currency crisis have also contributed their own bits to the decimating Indian exports. Though these are expected to fizzle out soon, there is no reason for complacency on the part of Indian exporters or of the garment industry. The industry will be soon faced with open competition shorn of quotas or tariffs. Thus the need of the hour is to enlarge both manufacturing as well as the marketing base. Inculcation of a spirit of innovation by way of research and development and tapping new markets especially in South Africa, Central Africa, CIS, East European countries, Latin America and Australia is also mandatory for export growth. In India, clothing retail accounts for 36% of organized retail business. It is the largest sector. Ready-made apparel accounted for an estimated 20% of domestic clothing sales in 2005. With growing working women wearing western wear to work, and pressed for time, market for good readymade clothes is likely to grow. India is a film-crazy nation, and the largest producer of films, with more than 1,000 every year. They provide entertainment and an escape from reality for Indias masses, and set the popular fashion trend. Bollywood fashions have become pan Indian. They affect various sectors of the market including clothing, footwear, weddings and fashion accessories. With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before. Source: www.ibef.org They spend mornings browsing in stores looking for deals or latest styles. There are designer clothes that incorporate Indian motifs, ethnic fabrics and are a fusion of western and Indian styles. In the large urban centers, apparel retailers, like Shoppers Stop, Westside and Pantaloon have popularized their private labels, which have attracted urban shoppers. Westside carries only its own private labels, while for the other stores, 20-30% of their apparel turnover is from private labels. Customers have loyalty to a store rather than any particular garment brand. This has led to a thriving unbranded or local brand market for ready-to-wear clothes leading to severe competition. Hence organized retailers like Lifestyle, for instance, has a loyalty programme called `The Inner Circle, while Pantaloons offers a `Green Card Rewards programmes, Westside has `Club West to Woo the customers. Customers look to design and fit of the clothes, and use the shops name as a quality standard. About the Companies: Allen Solly Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90s by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. The Vision Of Allen Solly : The company aimed to emerge as a brand which was totally new and did not stick to conventions. Friday Dressing was introduced to give the company a stronghold. Initially the Indian markets was not open to experimental apparel for men. Friday dressing by Allen Solly gave Indian corporates an oppurtunity to transform their wardrobes. The new formal wear was relaxed and not boring. The Aditya Birla Group took over Allen Solly in 2001 . Allen Solly brings together people from different walks of life and unites them in the matters of style and attitude. The innovative garments of Allen Solly give people an identity in the work place, while chilling out. Source:http://www.mapsofworld.com/referrals/brands/mens-brands/mens-accessory-brands/allen-solly.html Max Max, a part of Landmark Group, is a fashion and footwear retailer in the Value segment. Max retails its own label clothing for men, women and children, as well as footwear and house ware. Max is opening around 100 stores across India, is a division of Lifestyle International Pvt Ltd., which is a part of US $ 1 billion Landmark Group. Landmarkgroup is one of the largest retailers in the Middle East with over 500 stores across 8 countries, directly employing 10,000 people. We have already opened stores in Indore, Ahmedabad, Bangalore, Delhi-Rajouri Garden, Agra, Hyderabad, Lucknow, Mumbai Noida and Delhi Laxminagar. A good shopping experience and a great value at Max translate into making customers Look good and Feel good to the maximum Source: http://company.monsterindia.com/lsiplin/ Kazo Kazo is a young international brand that has made its way into the centre of the fashion industry within a short span of time. Kazo launched its first showroom in Delhi on 07th july, 2007 under the directorship of Mr. Deepak Aggarwal. The idea of Kazo came into being with the aim of amalgamating international trends and fashion at a value that would be affordable for the woman of today. The garments designed are phenomenally fashionable with a high wear ability and practicality quotient. The main asset of the collections is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in her skin, right to her soul. Source: http://www.kazo.com/cmspages/index/1 Bizarre The bizarre label was first introduced in 1987, to fulfill self-expression. They entered this new age with a change in recent years and a person so assertive, they all have set the womens sights glouriously higher. With the buzz of a new girl on the block. Source: http://www.bizarreindia.com/company.html Globus Launched in January 1998, Globus is a part of the Rajan Raheja group. The company opened its first store in 1999 at Indore followed by the launch of its second store in Chennai (T-Nagar). The Globus has a Privilege Club card which is very unique in a way that Members are immediately rewarded for purchases at any of their stores, in addition to a host of other privileges such as exclusive tie ups, promotion and special shopping hours. To each his own individual needs vary. This is why Globus offers 2 different card categories, each with it own benefits designed to suit the needs of the customers. Source: www.globus.in Pantaloons This Company was incorporated on October 12, 1987 as Manz Wear Private Limited. The Company was converted into a public limited company on September 20, 1991 and on September 25, 1992 the name was changed to Pantaloon Fashions (India) Limited and in the same year the Company made an initial public offering. Later they changed their name to Pantaloon Retail (India) Limited on July 7 1999. Pantaloons believes in managing customer expectation by offering them all the requirements for their entire family under one roof is the key to being a successful retailer, and hence have built their business model around Family focus rather than individual focus. Pantaloons clearly define Lifestyle products under Private Labels and third party brands. They have a loyalty card programme with a name of Green Card. It is divided hierarchically into one star, three star and five star. Every point generated at all the levels is equivalent to Rs.1 It also stays in touch with its loyal customers through Mailers, SMSs E-mails and Telephone informing them about the developments and promotions. Source: 1) www.scribd.com/doc/47945/McKinsey-MGI- india-consumer-full-report 2) www.pantaloon.com/companyinfo.asp LITERATURE REVIEW Gaynor Lea-Greenwood, (1998) in his paper Visual merchandising: a neglected area in UK fashion marketing? outlines recent research which demonstrates that the re-naming of display as visual merchandising has led to centralization and professionalism of the function. Centralization of visual merchandising has given the function a strategic profile which has to date been neglected within the literature. The move towards centralization and therefore increased professionalization and sophistication of the creative process is discussed and includes the following benefits outlined by the respondents: (1) communicating a cohesive brand image; (2) differentiating the offer from the competition; (3) integrating promotional effort across the brand; (4) increasing availability of technology to facilitate the process. The paper concludes with future research avenues and recommendations. The article in Fibre to fashion on The art of visual merchandising talks about Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly. Components of Visual Merchandising: Make merchandise the focal point Right choice of colours is vital Display themes to appropriately support the product Thus visual merchandising is all about how to attract the customer to buy merchandise. Jerry Gelsomino in his article on Basic Tips for Better Visual Merchandising states that Great store presentation and product merchandising is like a good book. Its got an alluring cover to entice, an interesting first chapter to tell the reader theyve made the right choice, and a satisfying conclusion to get the audience to want more. The tools used to achieve these attributes are based on creating the most satisfying experience for the shopper, turning browsers into buyers. Storefront Identity and First Impressions the entrance reflects the personality of the store and gives a glimpse of the merchandise available inside. Design a distinctive store logo that communicates your mission. The way merchandise is displayed in show windows also has a lot to do with enticing the guests into the store. Whether you have a store in the mall or on the street, the customer has only a few seconds to view and be attracted by your displays. Your visual philosophy should replicate a billboard: make it bold, colorful, and simple. Store Layout In developing an effective store design, a most critical element is how the store is organized for a logical unfolding or discovery of merchandise by the browser. Is your store easy to shop? In this article on The importance of Visual Merchandising posted in Financial Express (2 November, 2002) it talks about the importance of VM in stores. It majorly focuses on aspects like: Walls Layout Shelving Colour Lighting Space Odour etc. Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. It has become such an important element in retailing that a team effort involving the senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff is needed. This information on VM also contains: History Plano-gram Window Display Merchandising etc. Bill Gerba (19 October, 2006) In his article on Five visual merchandising tips for your in-store network the author explains Merchandising, as commonly used in marketing, means the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Five tips: Dont bother force-feeding your network name to consumers: Do promote your host retailers brand and core values: Do work closely with the retailers store marketing department Do use your displays to complement the retailers other marketing strategies Do make your content valuable to shoppers This article on Retailing (2006) talks about the attitudinal shift of the Indian consumer in terms of Choice Preference, Value for Money and the emergence of organised retail formats have transformed the face of Retailing in India. With a growth over 20 percent per annum over the last 5 years, organised retailing is projected to reach US$ 23 Billion by 2010.The Indian retail industry though predominantly fragmented through the owner -run Mom and Pop outlets has been witnessing the emergence of a few medium sized Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle International. Given the attractiveness of the Indian retail sector, foreign retailers like Wal-Mart, Carrefour SA, Europes largest retailer and Tesco Plc, the UKs largest retailer, were keen to enter this growing market, despite the Indian retail sector being closed to foreign direct investment (FDI). Himanshu Vaidya in her report on Visual Merchandising Concept and Concern talks about various aspects in VM and their importance Also the points where attention needs to be given. Some of the areas discussed are: Aim of VM Effect of VM Merchandise Seasons-Plans and schedules Life expectancy of Visual Displays Types of Visual Merchandise Displays VM problem in India etc. Preeta H Vyas in his IIMA journal (2 November, 2007) on Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead, clearly explains that Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term activities which provide material inducements to consumers and trade it becomes imperative for managers to understand such practices and understand challenges. This study investigates sales promotion activities of six apparel stores in Ahmedabad market and compares them on various dimensions. It presents major findings and provides insights on consumer behaviour. Ulla Harrison, Sebastien Retaillieux,, Laurence Hugon Ellen Verburg in their article on Visual Merchandising: Seeing is Buying (2008), talks about the various modes of visual display in apparel sector, it also gives a basic idea regarding: Window Display Entrance of a store Props and its use Types of displaying the merchandise: By family By colour By Product group etc. Zilka, Carlain their article on Dressing Down The Business Model; The apparel industry has been hard hit during the recession, and the industrys cost-cutting measures may be out of fashion(17 April, 2009), they state in detail the condition of the apparel sector and the exhausted strategies of cost cutting measures used by them and suggests new measures as well. This article answers the question as to how can companies truly understand their organizations health, especially when visible symptoms may or may not be obvious. Global Luxury Apparel Retailers Eyeing Indian Markets, (Edit Article | 13 Jan, 2010) mostly talks about the situation of the apparel sector and regarding the International Majors that are in talks With Indian players to target aspirational but Value-Conscious Consumers. Especially regarding Shoppers stop and how they are planning to bring in more foreign brands. This research paper posted by an anonymous person on Research Paper on Retail Industry (21 May, 2010), provides a detailed research on the organized retail sector of India. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT analysis of retail industry and its future prospects. Major lifesaver of the Indian retailing is the advertising and promotional strategies and Visual Display; which comes out with innovative ways to win consumers over and keep them permanently happy. Gupta and Swati, (23 July, 2010) in their wonderful article on Deviant Displays New Trend in Window Fashion speak about the new trend that has started, where the deviant window displays are created to look creepy to grab attention. the article gives detailed information on what, how, when and Dos and Donts of deviant display. Hemanth Y. In his paper on Reshaping the Apparel Business, focuses briefly on the recent trends which are followed in Apparel retailing. Retail business in India has transformed from traditional mom and pop stores to big retail chains. We can witness the fact in this article what factors are going to bring about a change in the retail sector with special reference to Apparels. The paper gives a thought towards new trends followed in Apparel Retailing. Tappal Babu in his paper on Visual Merchandising states that Visual merchandising is a comparatively new career field in which has sprung up with the growing popularity of window and floor displays. Visual merchandisers main area of work is to create impossible window displays. They can find employment with fashion boutiques, shopping malls, euphoria etc. They are also engaged as shop floor mangers. They can also do freelancing on contract basis for windows displays in exhibitions, fares, and other places. Other career options under this head are production coordinator, quality control supervisor, fashion retailer, export manger etc. This paper discusses importance and potential for visual merchandising professionals. 1. PROBLEM STATEMENT To study the effectiveness of Visual Merchandising in Apparel Industry 2. OBJECTIVES To study the visual Merchandising of the stores covered under my research. (Max, Globus, Pantaloons, Allen Solly, Bizarre and Kazo.) To analyse the efforts put in by the stores in Visual Merchandising. To check the effectiveness of their current visual merchandising on the customers. To propose a new or modified Visual Merchandising for the store that has least effect of VM over its customers. 3. RESEARCH METHODOLOGY 3.1 Research design Research Design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to solve the marketing research problems. Research Design can be classified into 2 major categories: Exploratory : The objective of this research is to explore or search through a problem or situation to provide insights and understanding. Conclusive: The objective of this research is to test specific hypothesis and examine specific relationships. A conclusive research is further sub-categorized into: Descriptive: The objective is to describe something-usually market characteristics or functions. Causal: The objective is to obtain evidence of cause and effect relationship. In this research of apparel industry, including Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly, I adopted a Conclusive research as I was working on a specific hypothesis and was examining the validity of that hypothesis. Within the conclusive research I have selected Descriptive research as I am trying to determine the effectiveness of Visual Merchandising in apparel industry (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). A Descriptive research requires a clear specification of the six Ws. So the specification of Six Ws in case for my research are: Who: Who should be considered as the patron for the research? Any one who is a customer of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). What: What information should be obtained from the respondents? Information related to Customers feeling or view towards the display of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). Information about changes required in the Visual display of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly).. When: When should the information be obtained from the respondents? After they have shopped from the stores. When customer is free and fills the questionnaire mailed to them. Where: Where should the respondents be contacted to obtain the required information? Outside the stores Online through mail. Outside the stores if they are not busy for a while. Why: Why are we obtaining the information from the respondents? To decide as to whether the visual merchandising of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly) is effective or not. Way: In which way are we going to obtain the information from the respondents? Direct survey through questionnaires. 3.2 Source of information In case of this research though I have gone through the few articles published on all or any of the stores in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). I have not considered those information, my source of information for this research is Primary data collected through questionnaires. 3.3 Sample size In my research I have used the Statistical Approach to determine the sample size and in it I have used Sample size determination through proportions. I have considered this approach because I am interested in estimating the effectiveness of visual merchandising in the apparel industry. In my research: Confidence Level (CL) wanted is 95% Level of Precision required (S) is  ±0.02 so s= 0.02 Thus : Formula for n sample size is Zà ³p = s : Zà ³p = 0.02 The Z value associated with 95% CL is 1.96 So Z=  ± 1.96, 1.96à ³p = 0.02 Now à ³p = à ¢Ã‹â€ Ã… ¡pq/n, So 1.96à ¢Ã‹â€ Ã… ¡pq/n = 0.02, à ¢Ã‹â€ Ã… ¡pq/n = 0.02/1.96. à ¢Ã‹â€ Ã… ¡pq/n = 0.0102 By squaring on both sides we get: Pq/n= 0.0001 Hence pq = n x 0.0001, Thus n = pq/ 0.0001 Now we assume the parameter p, though ideal is 0.5 we considered p as 0.0168 And q = 1-p thus q = 1- .0168= 0.9832 Replacing p and q we get: n = (0.0168)(0.9832)/0.0001 = 165.18à ¢Ã¢â‚¬ °Ã‹â€ 165. Thus our sample size is 165. 3.4 Sampling Technique In my research I have used Non Probability Sampling technique. Judgmental: As in this technique the researcher chooses the respondents on the basis of his/her judgment as to who will be the best suitable representative of the population. I mailed the questionnaire to all those whom I felt could be the customer of all or any of the stores in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly . Snowballing: In this technique a initial group of respondents is selected and after their response they are asked to identify others who belong to the target population of interest. I selected few respondents in Amity Hostel and my other friends after their response I asked them to name few more in the hostel or their friends whom they know are the customers of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). 3.5 Hypothesis of the research H0 : There is no significant impact of Visual Merchandising in Apparel Industry. HA: There is significant impact of Visual Merchandising in Apparel Industry. 4. DATA ANALYSIS From the data that I collected for the research, I posted them in SPSS and got t-test and k-test results.. As I have considered 95% as my confidence level. The result (ÃŽÂ ±) of each question has to exceed 0.05, so that Null Hypothesis could be accepted. The result of each question is as follows: Are people attracted towards eye catching window display. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. While passing through the racks, people tend to look through the clothes nearby. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. People tend to buy the merchandise on display featuring a new style or design. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. People are attracted towards sales or clearance signage. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected People are attracted towards promotional signage in the store. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. Result of comparing the apparel stores (Globus, Pantaloons, Max, Bizarre, Kazo and Allen Solly) on the basis of there Visual Merchandising H0: There is no significant difference amongst the mentioned stores in the minds of customer in terms following attributes. Ha: There is significant difference amongst the mentioned stores in the minds of customer in terms following attributes As per preference of shopping H0: is rejected as ÃŽÂ ± is less than 0.05, so Ha s accepted 5. CONCLUSION From the market research on the effectiveness of the Visual Merchandising of Ap

Eulogy for Mother :: Eulogies Eulogy

Eulogy for Mother Daughter of Teresa, granddaughter of Josefa, my mother, Natividad was born in El Paso, Texas on December 24th, 1921. She always told us that she was responsible for the rest of her sisters being born in this country. The family was on its way back to Mà ©xico because PD had closed the mine and was sending workers back to Mà ©xico. The family never got there because of my mother’s birth. She was the only one in her family who was not born in Morenci and although she made sure people knew she was born in Texas, she was very proud to be a â€Å"Morenci girl.† When I asked family members to describe my mother, they used many of the same terms: a private person, very shy, meek, humble, a caregiver, religious, loving, simple tastes, stubborn, intelligent, unassuming, frugal, timid, serious, modest, always put others ahead of herself, and most of all, she did not like being in the limelight. For their fiftieth wedding anniversary, Mama didn’t want us to make a big fiesta. We finally got her to agree to a simple renewal of their vows with only the immediate family present. For her eightieth birthday, we planned a big party with all the extended family invited. Again, she nixed the idea and we finally got her to agree to a small celebration with only her children, grandchildren, and great-grandchildren. The party was planned for last Saturday when everyone could come from California, Nevada, and Texas. When I talked to her on her birthday, she told me, â€Å"Can we cancel the party? I feel too weak.† I told her I would not cancel it but postpone it until she felt better. Today we are all here to celebrate my mother’s 80 years of life. It’s not the party we had planned for, and there are many more people than my mother would have been comfortable with, but we’re all here to honor her memory. I know, Mama that you didn’t like to be i n the limelight but today, like it or not, the spotlight is on you. My mother was the fifth child of Teresa and Wenseslado. That put her in the middle of a family of ten children, nine of which survived to adulthood. Maybe being in the middle of such a large family accounted for her demeanor but I think it was also part of her nature.

Compare and Contrast: A&P and Everyday Use Essay

A&P is a short story written by American writer John Updike. The story takes place during the summer in a small New England town where everything seems ordinary and gray. The story stars Sammy a nineteen-year-old boy working the checkout line of grocery store by the name of A&P. Sammy is working one day when in walks three teenage girls, wearing only their bathing suits. He is quickly infatuated by the scene for it is not one he comes across to often and begins to watch the girls closely. Sammy pays close attention to the appearance of the girls naming each one according to how he views them, there is â€Å"Plaid† the chunky one who got her name due to her swimsuit, â€Å"Big Tall Goony Goony† who he describes as attractive but falling short to â€Å"Queenie†, the girl who Sammy seems to be most infatuated with, she is the most striking out of the bunch getting her name due to being the leader of the group. Sammy pays close attention to the three girls all the way to the point where they finally come to his register where they are confronted by his manager Lengel a very conservative man who ask the girls to come with their shoulders covered the next time they wish to enter his store. This sparks Sammy to quit and to chase the girls outside where to his surprise are gone. Everyday Use is a short story written by American author Alice Walker. The story takes place in the late 1900’s in the south in a house that was rebuilt after it was burned down by a ferocious fire. The story stars Mama a big-boned woman with hands that are rough from years of physical labor that is poor and uneducated due to never being given the opportunity to break out of her rural life, she is also the story’s narrator. Mama and her daughter Maggie who is shy and self conscience due to her being burned and scarred by the fire that took down their house wait outside their home for the arrival of her older daughter  Dee who is the exact opposite of Maggie being that she is educated and quite confident. Dee arrives at the home of her mother with not only a new man, but a new look, she is very colorful and into her â€Å"heritage†. Mama, Maggie, Dee, and Dee’s male friend have dinner in which Dee tells Mama what she’s been doing with herself and ends with Dee wanting to leave with the butter churn. The butter churn isn’t the only item which Dee would like to leave with, she also wants two quilts made by her ancestors, but Mama says no for they are promised to her sister Maggie. Dee leaves the house outraged telling her mother she doesn’t understand her heritage. Two scenes that I feel share a common message is Sammy’s decision to quit A&P and Mama’s decision to not let Dee have her way and give Maggie the quilt. Both characters decided this would be their time to take a stand against something they felt was not right. For Sammy it was a decision driven by his lust for Queenie, for Mama it was finally saying no to the daughter who she feels unappreciated by. Sammy’s decision ends with him having no job and no women, but a better sense of what he wants in life which is a desire to get away from the norm that is his job and town and go out and experience opportunities beyond his limit. Mama’s decision had the opposite effect of what Sammy’s had, she not only grew closer to her daughter Maggie, but she  realized that she’s happy being the woman she is, she doesn’t have to change herself . Mama is proud of her life and of being a practical hardworking woman. Both A&P and Everyday Use are similar in the fact that we have characters struggling to find out what it is they want from their lives, but are different in the sense of what the characters actually realize they want.

Essay on Mobile Revolution Essay

Mobiles are no more a luxury or a life style product. Mobile phones, which were one of the beautiful possessions of anybody not until a decade ago, have now become a necessity to the common man. The entry of private service providers with CTMA, GSM and of course, 3G technologies has changed the Communication sector in India beyond imagination. Many new competitors have entered the mobile market resulting in reduction of the STD rates and Local call rates. Plans are also on anvil to enable mobile users to switch over to other service providers without changing their number, also called Mobile Number Portability (MNP). The mobile users in India have increased tremendously during the last decade. Youth, both in rural and urban India, have welcomed and accepted mobiles with open hands. The decrease in call rates can be imagined from the fact that it cost around? 16 per minute when mobiles were introduced in India and today it costs as little as 1 paisa per 2 seconds offered by companies like MTS. Even the size of mobile phones has changed to an unimaginable level. They have become very handy today compared to their walkie-talkie resemblance when they were introduced. The immense benefit offered by a mobile has triggered this revolution. With a mobile phone in hand, one can be available round the clock, and can get the up-to-date information on anything. The availability of internet on mobile phones has increased its utility tremendously. It has made mobile phones, to an extent, an essential item for carrying out a business transaction. The facility of sending short messages or pictures enables a person to send the message across without actually bothering to disturb the other person. For traders, it helps them get the price details of any products without even bringing the products to the market. The introduction of mobile banking helps people carry their bank in their mobile. Some people even carry their office in their mobile phones. However, mobile phones also have some demerits as they can be used to detonate bombs. Some instruments which have cameras in them can be used for taking unnecessary photographs. Constant use of mobile phones may create health problems and increase risk of accidents on road. In spite of these demerits, mobile phones are becoming popular day-by-day as their advantages fairly outweigh the demerits. In fact, the mobile revolution has occurred very fast in India. This symbolizes the country’s transformation from an inward looking tentative nature to a confident and resurgent global economic power. The mobile phone service providers have also increased manifold during the years. Some of the important market players are: Aircel, Airtel, BSNL, MTNL, Idea Cellular, Tata Indicom, Tata DoCoMo, Reliance Communications, Virgin Mobile, Vodafone, Videocon Telecommunications, MTS India and Spice Telecom. Even in rural India, mobile phone has brought a tremendous change to rural telephony, marginalizing the middlemen and empowering women, strengthened by the formation of self-help groups. It has vastly improved access to information and helped in the explosive growth in connectivity. Even at sea, fishermen in Kerala use the mobiles to keep track of rates for their catch in the market. The improvement in infrastructure and support from the Government has acted as a catalyst for mobiles to make tremendous inroads into rural India. The role of mobile telephones are varied, in that, they help assess the market information, coordinate travel and transport, manage remote activities and increase the remunerative working days. As a result, the rural marketing scenario has also undergone a change. Today, the rural consumer is better informed and price conscious. The total mobile penetration is increasing at a quick pace with companies like Bharat Sanchar Nigam Limited, Reliance Communications, Bharti Airtel, Vodafone, Tata Teleservices, etc. aving unveiled big network expansion plans and innovative marketing strategies specially tailored region-wise. Some of these companies are using a door-to-door marketing strategy in villages and B and C category census towns. They are involving members of gram panchayats and trained market-feelers to make residents aware of the usefulness of mobile telephony and how the system of pre-paid refills work. Handset manufacturers too are gearing up with Nokia incorporating nine Indian languages on certain handsets to promote sales. Value-for- money handsets priced between 1,000 and 1,400 with a plethora of tariff plans to choose from is also one of the reasons for driving subscription growth in these regions. Handsets are being imported in bulk by some service providers. It is expected that voice short messaging service will become a focus area in future, especially in rural areas and service providers are already planning implementation of the same. The pace at which mobile revolution has occurred in India can be attributed to the easy to understand operations. For an illiterate, mobiles phones were so easy to operate that they needed to understand only two buttons the green button for answering a call and the red button for disconnecting a call. Everything else can be learnt with usage and passage of time. Even today, most of the mobiles are used on this two button principle, which makes it a popular device. Gone are the days when people use to queue up before a Public Call Office (PCO) and wait their turn for an hour, only to end up without connectivity. Mobile phones have also removed the necessity to remember telephone numbers of other people. In-built phone books in the instruments enable a person to call the other person, without ever having to remember the other person’s number. Actually, mobile phones have become an all-in-one tool in the pocket, which has replaced even the old pocket diary. It is also slowly replacing purse, with the introduction of mobile transactions. No wonder, life without mobile phones have become unimaginable and unthinkable to many.